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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 122hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. The same official information place A3 as average reliability-wise, and 1 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A3 rank it on average as 4.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.2 seconds less than its competitor. In addition to that it accelerates all the way to 204 kilometers per hour, 14km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.7 liters of fuel per 100 kilometers (50 mpg), in combined cycle.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 1 Series offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.