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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 204hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 245hp engine designed by BMW.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, Touareg offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Volkswagen, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Touareg rank it on average as 4.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.5 seconds less than its competitor. In addition to that it accelerates all the way to 222 kilometers per hour, 16km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.4 liters of fuel per 100 kilometers (38 mpg), in combined cycle.
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Touareg offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.