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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Volkswagen and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 12-cylinder, 48-valves 420hp unit, while the other one gets its power and torque from a 12-cylinder, 48-valves 445hp engine designed by BMW.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. Furthermore, when it comes to weight, a factor that most people underestimate, Phaeton offers a marginal difference of 8% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Volkswagen with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. The same official information place Phaeton as average reliability-wise, and 7 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Phaeton rank it on average as 2.0, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be 7 Series, averaging around 13.4 liters of fuel per 100 kilometers (21 mpg), in combined cycle. That's 16% difference compared to Phaeton!
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.