Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Volkswagen and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 12-cylinder, 48-valves 420hp unit, while the other one gets its power and torque from a 12-cylinder, 48-valves 445hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Phaeton offers a marginal difference of 8% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Volkswagen does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Volkswagen with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. The same official information place Phaeton as average reliability-wise, and 7 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Phaeton rank it on average as 2.0, while the one under the competitor's bonnet gets 4.0 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be 7 Series, averaging around 13.4 liters of fuel per 100 kilometers (21 mpg), in combined cycle. That's 16% difference compared to Phaeton!

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.