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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 90hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 115hp engine designed by Hyundai.
SafetyThe fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 6% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Volkswagen with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. The same official information place Jetta as average reliability-wise, and Cerato is more or less at the same level.Above it all, drivers of cars with the same engine as the German car rank it on average as 3.7, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.