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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door coupe body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 193hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 250hp engine designed by Volkswagen.
SafetyThe fact that the Audi got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, Audi TT offers a considerable difference of 15% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Some independent research have also placed Z3 as average reliability-wise, and TT is more or less at the same level.That apart, owners of different cars powered by the same engine as BMW Z3 rank it on average as 5.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 19km/h more than the other car. When it comes to fuel economy the winner has to be BMW Z3, averaging around 9.4 liters of fuel per 100 kilometers (30 mpg), in combined cycle. We can't ignore that 13% difference compared to Audi TT.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi TT beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Audi outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.