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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Volkswagen and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 156hp engine designed by BMW.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, 3 Series offers a marginal difference of 1% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Volkswagen does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Volkswagen with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Passat rank it on average as 4.8, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 218 kilometers per hour, 4km/h less than the other car. When it comes to fuel economy an obvious choice would be Passat, averaging around 5.4 liters of fuel per 100 kilometers (52 mpg), in combined cycle. That's 39% difference compared to 3 Series!
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Passat is in a different dimension economy-wise, and many people will find that crucial. All together, there's not much more to say, in this case I wouldn't even consider anything but Volkswagen. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.