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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and 4 x 4 in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 204hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 184hp engine designed by BMW.
SafetyThe fact that the BMW got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Audi A5 rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series beats the other contender by far, making it the best choice without even considering other things. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.