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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door truck body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (rear for the Toyota and 4 x 4 in the case of the Nissan). The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 177hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 190hp engine designed by Nissan.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Nissan being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, Navara offers a marginal difference of 2% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Toyota with an average rating of 4.6, and models under the Nissan badge with 4.3 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as Hilux rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyNissan is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 184 kilometers per hour, 4km/h more than the other car. When it comes to fuel economy the winner has to be Navara, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle. We can't ignore that 19% difference compared to Hilux.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Navara offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with Nissan being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Nissan. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.