Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door wagon body style and the front wheel drive system, it all comes up to the specific hybrid engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 196hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 141hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Toyota being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the Korean car offers a considerable difference of 10% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Toyota does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Toyota with an average rating of 4.6, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 4.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Toyota is way more agile, reaching 100km/h in 3.3 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 180 kilometers per hour, 20km/h less than the other car. When it comes to fuel economy an obvious choice would be the Korean car, averaging around 1.4 liters of fuel per 100 kilometers (202 mpg), in combined cycle. That's 286% difference compared to the Japanese car!

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Toyota offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.