Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific electric engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a IM Electric unit in formation 1 / 1 with 313hp unit, while the other one gets its power and torque from a PMSM Electric unit in formation 1 / 1 with 326hp engine designed by BMW.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, e-tron offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as e-tron rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, especially if you take into account all the free charging points provided by the manufacturer and/or the local government's environmental programs. One of the essential things to consider when it comes to this type of vehicles would be range, giving a significant advantage to BMW iX with its additional 89 kilometers on a single charge.

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, e-tron offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. BMW iX provides significantly better range, something that shouldn't be overlooked. It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.