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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 120hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 115hp engine designed by Hyundai.Safety
The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the American car offers a marginal difference of 5% more metal.Reliability
Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the American car rank it on average as 3.0 out of 5, exactly the same as the other one.Performance & Fuel economy
Ford is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 180 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle. We can't ignore that 17% difference compared to the Korean car.
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Ford offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.