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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the Ford and 4 x 4 in the case of the KIA). The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 185hp engine designed by Hyundai.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 3% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the American car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 201 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 4.4 liters of fuel per 100 kilometers (64 mpg), in combined cycle. We can't ignore that 18% difference compared to the Korean car.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.