Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the Ford and 4 x 4 in the case of the KIA). The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 185hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 3% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Ford does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the American car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.6 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 201 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 4.4 liters of fuel per 100 kilometers (64 mpg), in combined cycle. We can't ignore that 18% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Ford. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.