We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. For a start, they are not even classified under the same segment, with the BMW being a large family car and the Volkswagen representing luxury car vehicle class. Another thing to take into account here is the wheel drive. The first one makes use of a rear wheel drive system, aiming at people who are enthusiastic about driving, and don't hesitate to push their car to the limit, even if that requires some additional effort in snow or ice, whereas the second one transfers the power and torque to both the axels, making it perfect for those who plan to leave their safety zone and challenge the surfface, both in the terms of reduced grip and offroading.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. The second vehicle is a luxury car and that gives it a marginal advantage over the large family car competitor, at least that's what statistics show. Furthermore, taking kerb weight as an important factor into account, Arteon offers a considerable difference of 10% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volkswagen does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Volkswagen badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as 4 Series Gran Coupe rank it on average as 3.0 out of 5, exactly the same as the other one.

Volkswagen is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 270 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy an obvious choice would be 4 Series Gran Coupe, averaging around 6.8 liters of fuel per 100 kilometers (42 mpg), in combined cycle. That's 31% difference compared to Arteon!

Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Arteon offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with Volkswagen outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.