We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. For a start, they are not even classified under the same segment, with the BMW being a large family car and the Volkswagen representing luxury car vehicle class. Another thing to take into account here is the wheel drive. The first one makes use of a 4 x 4 wheel drive system, aiming at people who plan to leave their safety zone and challenge the surfface, both in the terms of reduced grip and offroading, whereas the second one transfers the power and torque to the front axel only, making it perfect for those who use their car mostly to get from A to B, remaining in control during the slipery conditions.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. The second vehicle is a luxury car and that gives it a marginal advantage over the large family car competitor, at least that's what statistics show. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Arteon offers a marginal difference of 1% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Volkswagen does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Volkswagen badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as 4 Series Gran Coupe rank it on average as 5.0, while the one under the competitor's bonnet gets 2.5 out of 5.

Volkswagen is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 239 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be Arteon, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 11% difference compared to 4 Series Gran Coupe.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Arteon offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Volkswagen being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Volkswagen. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.