We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. For a start, they are not even classified under the same segment, with the BMW being a large family car and the Volkswagen representing luxury car vehicle class. Another thing to take into account here is the wheel drive. The first one makes use of a rear wheel drive system, aiming at people who are enthusiastic about driving, and don't hesitate to push their car to the limit, even if that requires some additional effort in snow or ice, whereas the second one transfers the power and torque to the front axel only, making it perfect for those who use their car mostly to get from A to B, remaining in control during the slipery conditions.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. The second vehicle is a luxury car and that gives it a marginal advantage over the large family car competitor, at least that's what statistics show. Furthermore, taking kerb weight as an important factor into account, Arteon offers a marginal difference of 5% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Volkswagen badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as 4 Series Gran Coupe rank it on average as 5.0, while the one under the competitor's bonnet gets 2.5 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 236 kilometers per hour, 3km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Arteon offers significantly better overall protection, taking the lead here. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 4 Series Gran Coupe still consumps less fuel, which needs to be taken into consideration. It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.