Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the KIA and front in the case of the Ford). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 177hp unit, while the other one gets its power and torque from a 3-cylinder, 12-valves 150hp engine designed by Ford.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 3% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Ford does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 4.5, while the one under the competitor's bonnet gets 3.0 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 202 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 5.7 liters of fuel per 100 kilometers (50 mpg), in combined cycle. We can't ignore that 33% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Ford. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.