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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 5-door wagon body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the Hyundai being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, Ceed offers a marginal difference of 3% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 5.0 out of 5.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 1 reaches top speed of 190 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be i30, averaging around 5.5 liters of fuel per 100 kilometers (51 mpg), in combined cycle. We can't ignore that 16% difference compared to Ceed.
Verdict
Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, i30 offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. i30 , on the other hand, consumps significantly less fuel, and that's a big plus. All together, there's not much more to say, in this case I wouldn't even consider anything but Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.