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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 163hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 170hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Audi A4 offers a marginal difference of 5% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Some independent research have also placed 3 Series as average reliability-wise, and A4 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as 3 Series rank it on average as 4.7, while the one under the competitor's bonnet gets 4.2 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 228 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle. We can't ignore that 24% difference compared to Audi A4.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A4 offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 3 Series , on the other hand, consumps significantly less fuel, and that's a big plus. I believe that, when we take all into account, we have only one winner here - the BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.
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