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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Subaru and front in the case of the Mazda). The first one has a Subaru-engineered powertrain under the hood, a 4-cylinder, 16-valves 300hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Mazda being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, when it comes to weight, a factor that most people underestimate, Impreza offers a considerable difference of 20% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Subaru with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Independent research findings rank Impreza as average reliability-wise, and 3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Impreza rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economySubaru is way more agile, reaching 100km/h in 5.2 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 38km/h more than the other car. When it comes to fuel economy an obvious choice would be Mazda 3, averaging around 6.8 liters of fuel per 100 kilometers (42 mpg), in combined cycle. That's 53% difference compared to Impreza!
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Subaru outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Mazda. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.