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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 170hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 170hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, Audi A4 offers a marginal difference of 5% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. The same official information place 3 Series as average reliability-wise, and A4 is more or less at the same level.That apart, owners of different cars powered by the same engine as 3 Series rank it on average as 4.3, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 226 kilometers per hour, 9km/h less than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 16% difference compared to Audi A4.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 3 Series , on the other hand, consumps significantly less fuel, and that's a big plus. All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.