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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 192hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 165hp engine designed by Hyundai.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 2% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Mazda does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Independent research findings rank 6 as average reliability-wise, and Optima is more or less at the same level.That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 3.0, while the one under the competitor's bonnet gets 3.5 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 1.6 seconds less than its competitor. In addition to that it accelerates all the way to 223 kilometers per hour, 13km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 6.3 liters of fuel per 100 kilometers (45 mpg), in combined cycle. We can't ignore that 17% difference compared to the Korean car.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Mazda being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.