Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the BMW and rear in the case of the Mercedes Benz). The first one has a BMW-engineered powertrain under the hood, a 12-cylinder, 48-valves 610hp unit, while the other one gets its power and torque from a 12-cylinder, 48-valves 630hp engine designed by Mercedes Benz.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, Mercedes Benz S offers a marginal difference of 3% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mercedes Benz badge with 4.4 out of 5. Independent research findings rank 7 Series as average reliability-wise, and S is more or less at the same level.Above it all, drivers of cars with the same engine as 7 Series rank it on average as 5.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be Mercedes Benz S, averaging around 11.9 liters of fuel per 100 kilometers (24 mpg), in combined cycle. We can't ignore that 8% difference compared to 7 Series.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Mercedes Benz S offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Mercedes Benz. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.