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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 5-door wagon body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Mercedes Benz.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 2% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mercedes Benz badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as 3 Series rank it on average as 5.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 2 is faster though, reaching top speed of 212 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.1 liters of fuel per 100 kilometers (56 mpg), in combined cycle.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. CLA still consumps less fuel, which needs to be taken into consideration. It's really tough to make a final decision here, but if I'd need to, I'd say Mercedes Benz. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.