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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 8% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Mazda as a brand displays somewhat better results, when all the models are taken into account. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Independent research findings rank 1 Series as average reliability-wise, and 3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.8, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 225 kilometers per hour, 15km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle. We can't ignore that 15% difference compared to the German car.
Verdict
Mazda is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.