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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 116hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda as a brand displays somewhat better results, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Mazda badge with 4.4 out of 5. The same official information place 1 Series as average reliability-wise, and 3 is more or less at the same level.Above it all, drivers of cars with the same engine as the German car rank it on average as 4.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 2.2 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Mazda outracing its opponent in any situation possible, making it better choice for boy racers. Fuel consumption is more or less the same. All together, there's not much more to say, in this case I wouldn't even consider anything but Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.