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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 116hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda as a brand displays somewhat better results, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and 3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 4.5, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 2.2 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 4.1 liters of fuel per 100 kilometers (69 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Mazda being considerably quicker, thus putting more smile on driver's face. Fuel consumption is more or less the same. It's not difficult to say then that if I'd need to make a choice, it would definitely be the Mazda. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.