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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door coupe body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the BMW). The first one has a Audi-engineered powertrain under the hood, a 4-cylinder, 20-valves 190hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 193hp engine designed by BMW.
SafetyThe fact that the Audi got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Audi TT offers a marginal difference of 8% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. The same official information place TT as average reliability-wise, and Z3 is more or less at the same level.Above it all, drivers of cars with the same engine as Audi TT rank it on average as 3.3, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 231 kilometers per hour, 1km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 9.4 liters of fuel per 100 kilometers (30 mpg), in combined cycle.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi TT beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. I believe that, when we take all into account, we have only one winner here - the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.