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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Opel and rear in the case of the BMW). The first one has a Opel-engineered powertrain under the hood, a 4-cylinder, 16-valves 140hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 184hp engine designed by BMW.
SafetyThe fact that the Opel got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, 4 Series Gran Coupe offers a marginal difference of 4% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Opel does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Opel with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Some independent research have also placed Insignia 16% below average, and 4 Series Gran Coupe those same 16% above the first one. That apart, owners of different cars powered by the same engine as Insignia rank it on average as 4.0, while the one under the competitor's bonnet gets 3.5 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3.4 seconds less than its competitor. In addition to that it accelerates all the way to 236 kilometers per hour, 31km/h more than the other car. When it comes to fuel economy the winner has to be Insignia, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. We can't ignore that 23% difference compared to 4 Series Gran Coupe.
Verdict
Opel appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Insignia beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Opel. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.