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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mitsubishi-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 100hp engine designed by Mazda.
SafetyThe fact that the Mitsubishi got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, doesn't actually do much for it, as it's still a lousy 2-star coffin on wheels. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, Lancer offers a considerable difference of 13% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Mitsubishi with an average rating of 4.6, and models under the Mazda badge with 4.4 out of 5. The same official information place Lancer as average reliability-wise, and 323 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Lancer rank it on average as 4.4, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyMitsubishi is undoubtly more agile, reaching 100km/h in 2.3 seconds less than its competitor. In addition to that it accelerates all the way to 204 kilometers per hour, 27km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.5 liters of fuel per 100 kilometers (38 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Lancer offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Mitsubishi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Mitsubishi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.