Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the executive car segment and utilize the same 4-door sedan body style and the rear wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mercedes Benz-engineered powertrain under the hood, a 8-cylinder, 32-valves 340hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 367hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, 7 Series offers a marginal difference of 2% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Mercedes Benz with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Some independent research have also placed S as average reliability-wise, and 7 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Mercedes Benz S rank it on average as 5.0 out of 5, exactly the same as the other one.

Both of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 1 reaches top speed of 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 11.3 liters of fuel per 100 kilometers (25 mpg), in combined cycle.

Mercedes Benz appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Mercedes Benz S still consumps less fuel, which needs to be taken into consideration. No mistake, whatever you decide here, but I'd still go for the Mercedes Benz. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.