Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Mercedes Benz and rear in the case of the BMW). The first one has a Mercedes Benz-engineered powertrain under the hood, a 6-cylinder, 18-valves 245hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 272hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, 7 Series offers a marginal difference of 1% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Mercedes Benz with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Independent research findings rank S as average reliability-wise, and 7 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Mercedes Benz S rank it on average as 3.8, while the one under the competitor's bonnet gets 3.0 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 8km/h more than the other car. When it comes to fuel economy the winner has to be 7 Series, averaging around 10.7 liters of fuel per 100 kilometers (26 mpg), in combined cycle. We can't ignore that 11% difference compared to Mercedes Benz S.

Mercedes Benz appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.