Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the executive car segment and utilize the same 4-door sedan body style and the rear wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mercedes Benz-engineered powertrain under the hood, a 12-cylinder, 48-valves 612hp unit, while the other one gets its power and torque from a 12-cylinder, 48-valves 445hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, still it doesn't help us solve our dilemma, does it?

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of Mercedes Benz with an average rating of 4.3, and models under the BMW badge with 4.1 out of 5. Some independent research have also placed S as average reliability-wise, and 7 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Mercedes Benz S rank it on average as 3.0, while the one under the competitor's bonnet gets 4.0 out of 5.

Mercedes Benz is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at kilometers per hour, 250km/h less than the other car. When it comes to fuel economy the winner has to be 7 Series, averaging around 13.4 liters of fuel per 100 kilometers (21 mpg), in combined cycle. We can't ignore that 11% difference compared to Mercedes Benz S.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.