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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the rear wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Mercedes Benz-engineered powertrain under the hood, a 5-cylinder, 10-valves 170hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 184hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, 3 Series offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Mercedes Benz with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. The same official information place C as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Mercedes Benz C rank it on average as 4.7, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 227 kilometers per hour, 3km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.8 liters of fuel per 100 kilometers (42 mpg), in combined cycle.
Verdict
Mercedes Benz appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.