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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the Lexus and front in the case of the KIA). The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 177hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Hyundai.
SafetyThe fact that the Lexus got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the Japanese car offers a marginal difference of 6% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Lexus does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Lexus with an average rating of 4.9, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 4.1, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyLexus is undoubtly more agile, reaching 100km/h in 1.4 seconds less than its competitor. In addition to that it accelerates all the way to 220 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 4.9 liters of fuel per 100 kilometers (58 mpg), in combined cycle. We can't ignore that 14% difference compared to the Japanese car.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Lexus being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Lexus. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.