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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Land Rover and rear in the case of the BMW). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 163hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 143hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that BMW does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Land Rover with an average rating of 3.8, and models under the BMW badge with 4.2 out of 5. Independent research findings rank Freelander as average reliability-wise, and X3 is more or less at the same level.That apart, owners of different cars powered by the same engine as the British car rank it on average as 3.5, while the one under the competitor's bonnet gets 4.1 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.