Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, ix35 offers a marginal difference of 1% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.2, and models under the Hyundai badge with 4.5 out of 5. Some independent research have also placed Sportage as average reliability-wise, and ix35 is more or less at the same level.Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 4.6 out of 5.

Hyundai is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 178 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, ix35 offers slightly better overall protection and takes the lead. It all continues in the same direction, with Hyundai offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. I believe that, when we take all into account, we have only one winner here - the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.