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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 192hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 260hp engine designed by Mazda.Safety
The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the KIA being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 2% more metal.Reliability
I don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Mazda badge with 4.5 out of 5. Some independent research have also placed Sorento as average reliability-wise, and CX-7 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.7 out of 5.Performance & Fuel economy
Mazda is undoubtly more agile, reaching 100km/h in 2.1 seconds less than its competitor. In addition to that it accelerates all the way to 211 kilometers per hour, 21km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 9.1 liters of fuel per 100 kilometers (31 mpg), in combined cycle. We can't ignore that 14% difference compared to the Japanese car.
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Mazda being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.