Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the KIA and 4 x 4 in the case of the Mazda). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 175hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 260hp engine designed by Mazda.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the KIA being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 7% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Mazda badge with 4.4 out of 5. Some independent research have also placed Sorento as average reliability-wise, and CX-7 is more or less at the same level.Above it all, drivers of cars with the same engine as the Korean car rank it on average as 5.0, while the one under the competitor's bonnet gets 4.7 out of 5.

Mazda is undoubtly more agile, reaching 100km/h in 2.3 seconds less than its competitor. In addition to that it accelerates all the way to 211 kilometers per hour, 21km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 8.5 liters of fuel per 100 kilometers (33 mpg), in combined cycle. We can't ignore that 22% difference compared to the Japanese car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Mazda being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.