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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 126hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Toyota.Safety
Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, when it comes to weight, a factor that most people underestimate, the Japanese car offers a marginal difference of 3% more metal.Reliability
Reliability is not the best thing to consider on the make level, but it is worth mentioning that Toyota does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of KIA, as well as Toyota, with the same average rating of 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.6 out of 5.Performance & Fuel economy
Toyota is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 192 kilometers per hour, 15km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 8.4 liters of fuel per 100 kilometers (34 mpg), in combined cycle.
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Toyota offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Toyota. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.