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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. Both the engines are Hyundai-engineered . The first one has a 6-cylinder, 24-valves 170hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 145hp one.
SafetyThe fact that the Hyundai got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, Magentis offers a considerable difference of 14% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Hyundai badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as Magentis rank it on average as 3.0, while the one under the competitor's bonnet gets 4.7 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 209 kilometers per hour, 1km/h more than the other car. When it comes to fuel economy an obvious choice would be Elantra, averaging around 7.6 liters of fuel per 100 kilometers (37 mpg), in combined cycle. That's 36% difference compared to Magentis!
Verdict
Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Hyundai. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.