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Virtual Adviser's™ opinion
We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. For a start, they are not even classified under the same segment, with the KIA being a large family car and the Rover representing luxury car vehicle class. The first one has a Hyundai-engineered powertrain under the hood, a 6-cylinder, 24-valves 170hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 177hp engine designed by Rover.
SafetyThe fact that the Rover got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. That aside, let's consider some other aspects which affect safety. The second vehicle is a luxury car and that gives it a marginal advantage over the large family car competitor, at least that's what statistics show. Furthermore, taking kerb weight as an important factor into account, the British car offers a marginal difference of 4% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Rover does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Rover badge with 4.5 out of 5. The same official information place Magentis as average reliability-wise, and 75 is more or less at the same level.That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyKIA is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 214 kilometers per hour, 1km/h less than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 9.7 liters of fuel per 100 kilometers (29 mpg), in combined cycle. We can't ignore that 8% difference compared to the British car.
Verdict
Rover appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with KIA being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say Rover. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.