Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 88hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 110hp engine designed by Rover.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the British car offers a considerable difference of 10% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Rover does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.2, and models under the Rover badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.0 out of 5.

Rover is way more agile, reaching 100km/h in 3.5 seconds less than its competitor. In addition to that it accelerates all the way to 190 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy the winner has to be the British car, averaging around 6.8 liters of fuel per 100 kilometers (42 mpg), in combined cycle. We can't ignore that 16% difference compared to the Korean car.

Rover appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Rover outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Rover. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.