Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 3-door hatchback body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, i30 offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Hyundai does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Hyundai badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 4.5 out of 5.

Hyundai is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 190 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.1 liters of fuel per 100 kilometers (55 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, i30 offers slightly better overall protection and takes the lead. It all continues in the same direction, with Hyundai offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.