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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 115hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 113hp engine designed by Rover.Safety
The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the British car offers a marginal difference of 2% more metal.Reliability
Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Rover does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Rover badge with 4.5 out of 5. Some independent research have also placed Cerato as average reliability-wise, and 45 is more or less at the same level.That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 4.8, while the one under the competitor's bonnet gets 5.0 out of 5.Performance & Fuel economy
There's not enough data for me to elaborate on the subject, I'm affraid.
Rover appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.