Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door wagon body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 132hp engine designed by Toyota.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 3% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Toyota does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of KIA, as well as Toyota, with the same average rating of 4.6 out of 5. Some independent research have also placed Ceed as average reliability-wise, and Auris is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 4.5, while the one under the competitor's bonnet gets 4.8 out of 5.

Toyota is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 8km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6 liters of fuel per 100 kilometers (47 mpg), in combined cycle.

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Toyota offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.