Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Having both cars powered by diesel engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (front for the Hyundai and 4 x 4 in the case of the KIA).

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Sportage offers a considerable difference of 10% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Hyundai does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Independent research findings rank ix35 as average reliability-wise, and Sportage is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 4.6 out of 5.

Hyundai is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 195 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be ix35, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle. We can't ignore that 24% difference compared to Sportage.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Sportage offers significantly better overall protection, taking the lead here. From there things take a different direction, with Hyundai offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.