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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, Sportage offers a marginal difference of 5% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Hyundai does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed ix35 as average reliability-wise, and Sportage is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 4.6 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 195 kilometers per hour, 1km/h more than the other car. When it comes to fuel economy the winner has to be ix35, averaging around 5.9 liters of fuel per 100 kilometers (48 mpg), in combined cycle. We can't ignore that 22% difference compared to Sportage.
Verdict
Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Sportage offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.