Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, Sportage offers a marginal difference of 5% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.2 out of 5. Independent research findings rank ix35 as average reliability-wise, and Sportage is more or less at the same level.Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 4.6 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 195 kilometers per hour, 1km/h more than the other car. When it comes to fuel economy the winner has to be ix35, averaging around 5.9 liters of fuel per 100 kilometers (48 mpg), in combined cycle. We can't ignore that 22% difference compared to Sportage.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Sportage offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Hyundai. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.