Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, Sportage offers a marginal difference of 1% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.2 out of 5. Independent research findings rank ix35 as average reliability-wise, and Sportage is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 5.0 out of 5.

Hyundai is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 181 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.7 liters of fuel per 100 kilometers (50 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Sportage offers slightly better overall protection and takes the lead. From there things take a different direction, with Hyundai being considerably quicker, thus putting more smile on driver's face. Fuel consumption is more or less the same. No mistake, whatever you decide here, but I'd still go for the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.