Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Santa Fe offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Hyundai does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed Santa Fe as average reliability-wise, and Sorento is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 3.0 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 186 kilometers per hour, 1km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Santa Fe offers slightly better overall protection and takes the lead. From there things take a different direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Hyundai. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.