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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 110hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Mitsubishi.
SafetyThe fact that the Hyundai got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Magentis offers a considerable difference of 20% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Hyundai does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.2 out of 5. The same official information place Elantra as average reliability-wise, and Magentis is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Elantra rank it on average as 5.0, while the one under the competitor's bonnet gets 4.5 out of 5.
Performance & Fuel economyHyundai is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 182 kilometers per hour, 25km/h less than the other car. When it comes to fuel economy the winner has to be Elantra, averaging around 7.4 liters of fuel per 100 kilometers (38 mpg), in combined cycle. We can't ignore that 16% difference compared to Magentis.
Verdict
Hyundai is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Hyundai. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.