Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 5-door wagon body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, Ceed offers a marginal difference of 1% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed i30 as average reliability-wise, and Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as these two vehicles rank it on average as 4.0 out of 5.

There's not enough data for me to elaborate on the subject, I'm affraid.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Ceed offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.